So that we understand each other.
A symbol. A clear sentence. A thought with depth. That is our three-part approach: you decide where you start and how much you want to learn.
The symbolRecognise the topic
A sign catches the eye. It helps you recognise a topic again – on the website, in a conversation or on a printed sheet.
Health
Here the cross stands for health and care. Its meaning is always written next to it.
The sentenceUnderstand the statement
A short sentence gets to the point. It should be easy to understand and open the door to a question or a conversation.
Health for you. Health for Switzerland.
Free and independent — today and tomorrow.
The thoughtDiscover the why
This is where reasons, examples and open questions belong. Only the explanation shows what a statement means in everyday life.
What is meant? What can be changed? Where are the limits? That is exactly what we want to talk about with you.
Read the thoughts behind the topicsUnderstanding begins with listening.
People bring different experiences with them. Some want an overview first. Others want to examine a statement closely. Our communication should make both possible.
Technology helps us make content accessible. It does not replace personal exchange. That is why every thought comes with the chance to ask a question.
- Listening
Taking questions and experiences seriously, even when perspectives differ.
- Speaking plainly
Choosing clear words and explaining terms. No prior knowledge is required.
- Staying accountable
Giving reasons, naming sources and correcting mistakes.
Simply explained.
What does the three-part approach mean?
One thought becomes understandable in three ways: a symbol makes the topic visible, a short sentence sums it up, and a detailed explanation shows the thinking behind it. They are three ways into the same content.
Why do we combine words and symbols?
An image can make it easier to start. Words explain what is meant. That is why symbols never stand alone: they are named and linked to understandable statements.
What does this have to do with ASCII?
ASCII is a technical character set with letters, numbers and signs such as + or >. Characters such as the heart or the infinity sign belong to the larger Unicode set. Written characters can be copied and printed. On the website we also use clear flat icons for orientation.
Do I need to understand these signs to join the conversation?
No. You can simply read the texts, ask a question or start a conversation. Nobody has to learn a sign language.
What is the attitude behind it?
We want to speak plainly, listen carefully and leave room for follow-up questions. A short statement never replaces a reason. Sources, limits and different points of view should remain traceable.